About Us

THE CAUSE
Heroes Highway Ride, an annual event that began in June 2009, and is scheduled to
return to the road on June 2nd, 2012. The ride was first imagined in the Fall of 2008,
while I was standing on a bridge, along with hundreds of other Canadians, while more of
our fallen soldiers were being escorted on their last ride home; a solemn journey, along
the Highway of Heroes, that has become a grassroots demonstration of public support
and grieving for the loss of one of our troops and an acknowledgement of the greater loss
suffered by their families. In a sense, a collective group hug, that has become the envy of
the world. The statistic regarding our fallen soldiers continues to ascend, an ominous
census which unfortunately registers a significant spike every December - a time when
families should be joining together in a celebration of our holiday season, not in
mourning the loss of another son or daughter.

On that day . . . On that bridge, standing among the solemn gathering, I was struck by
the thought; what about the troops that are deployed, or the troops that have served their
tour, or the soldiers injured during the course of carrying out their duties? Where was
the outpouring of support for them? On the surface it appears that, perhaps we have
become somewhat complacent about their sacrifices or losses? Regularly, men and
women volunteer for the Canadian Forces, knowing full well that they may be deployed to
the one of the various hotspots around the world. They leave behind family and friends in
order to serve and represent Canada while proudly wearing the Maple Leaf on their
sleeves and in their hearts.

I presented my idea for the Heroes Highway Ride to the other members of my club, the
Perfect Pigs M.C. and (with their expertise) we have organized not only a ride, but an
event to pay tribute to our Canadian Forces both past and present. We believe that many
Canadians feel as we do, and will take this opportunity to join us in this sincere
expression of gratitude to our troops for their commitment, perseverance, compassion and
courage.  

It is our goal to host an event that welcomes participation by any like-minded individuals
and, more importantly, that participation is FREE. It is our philosophy that respect
should not carry a price code or that supporters pay a registration fee to demonstrate
gratitude for these brave Canadians. Also, and of equal importance, is our desire to seek
support for the WoundedWarriors.ca, a charity that directly assists soldiers injured
during military operations and the Tony Stacey Centre for Veterans Care. Ride
participants are encouraged to place a donation in our collection bucket, located at the
registration table, with all donations presented to the woundedwarriors.ca and the Tony
Stacey Centre for Veterans Care following the ride. We also extend an open invitation to
other military based charities to join our event so that they may also realize an
opportunity to raise funds.

Lou DeVuono
Perfect Pigs M.C.